Digital Marketing Training for Educational Institutions

Digital Marketing Training at WebGuni is designed to equip students, Professionals involved in educational institutions and organisations (School Principals, Heads of Department, Counsellors, Advisers, Inspectors, Career Officers, Students and other professionals that have managing roles with skills needed to engage audience using digital concepts.

Digital Marketing is the use of digital channels for the promotion of a business or brand. Digital channels include but are not limited to emails, mobile phones, social networking etc. These channels not only ensure that the business is promoted to the right target audience but also strengthen the business and the brand.

Receiving learners to your institution and celebrating their success is further enabled by marketing, particularly digital marketing.

The focus is upon gaining a view on how marketing works in principle, its value and the practical role of digital marketing to share messages and communicate with potential learners, learner groups and stakeholders.

Objectives

The aim of this course is to provide an overview of digital marketing

You will find out about

Principles of Marketing Theory, which includes:

  • How and why markets are segmented
  • The value of marketing, including the importance of branding
  • The impact of socially responsible marketing
  • Principles of Digital Marketing, which includes
  • What is the role of digital marketing
  • How to make use of search engine optimisation (SEO)
  • The requirements of marketing research using the internet
  • The uses of digital marketing devices and messages
  • How to use digital technology for marketing purposes

Methodology

The course is of a practical, dynamic nature enabling participants to learn confidently and offering practical exercises to fully integrate techniques and strategies. The practical nature will enable students to develop the background knowledge and understanding of the personal and interpersonal skills required for an effective marketing method.

Eligibility criteria

Teaching personnel of all age groups and specialities.

Professionals involved in educational institutions and organisations (School Principals, Heads of Department, Counsellors, Advisers, Inspectors, Career Officers, Students and other professionals that have managing roles.

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